Sneakerness x Fila Wayne "Pizzeria"

 Introducing the Sneakerness x Fila Wayne "Pizzeria" – where style meets Italian culinary charm in an iconic celebration of sneaker culture. This shoe is not just footwear; it's an experience inspired by FILA’s rich sporting heritage and the vibrant, aromatic allure of traditional Italian pizzerias.

Imagine stepping into a cozy Italian eatery—the warmth of a wood-fired oven, the vibrant colors of fresh ingredients, the inviting aroma of a perfectly baked pizza. Now, picture capturing that essence in a sneaker. The Sneakerness x Fila Wayne "Pizzeria" does just that, with a design that pays homage to tennis legend Wayne Ferreira and his signature model from 1991, unveiled at the renowned Sneakerness event in Amsterdam.

From the conquered tablecloth-inspired insoles, which remind you of the friendly vibe of your favorite trattoria, to the rustic hits of green, yellow, and red that echo the freshest of ingredients, every detail of this sneaker tells a story. A brick pattern inlaid at the rear nods to traditional wood fire ovens, while pizzeria-inspired touches on the tongue tags add a playful twist.

Whether you're a sneaker aficionado or someone who loves to make a bold fashion statement, the Sneakerness x Fila Wayne "Pizzeria" offers a slice of Italian nostalgia in every step. Slip into these sneakers and carry the spirit of an Italian pizzeria wherever you go—don't forget to bring your love for pizza (Parmesan and chili flakes are optional but highly encouraged!).

But there's more beneath the surface. With ZATAP technology seamlessly integrated, each hoodie has an NFC tag. This isn't merely a tech gimmick; it's your gateway to an evolving world. From 2025 onwards, this technology will unlock a unique loyalty program, offering exclusive access to events, early releases, and unique collaborations. It’s not just a hoodie; it's your passport to the future of sneaker culture.